<p>Fundamentals of Digital Marketing is a free online course from Google, hosted on Skillshop. It covers practical skills needed to market a business online, from digital strategy and customer research to search, social media, video, and analytics, and awards a completion credential that can be added to LinkedIn.</p><ul><li>Self-paced online course with roughly 40 hours of content across 17 modules</li><li>Topics include digital strategy, SEO, search and display advertising, social media, email, video marketing, and analytics</li><li>Modules built by Google trainers with practical exercises and real-world examples</li><li>Beginner-level, no prior marketing experience required</li><li>Completion earns a free award that can be displayed on Skillshop and LinkedIn profiles</li></ul><p>The course is free to take. Learners sign in with a Google account on Skillshop to enrol and track progress.</p>