<p>Fundamentals of Sales and Marketing is a free online course from Goldman Sachs on Coursera, part of the 10,000 Women collection. It shows how to build a brand, set marketing goals, run a sales process, and use analytics to measure business growth.</p><ul><li>Self-paced online course with one module and roughly four hours of content</li><li>Covers marketing strategy, brand building, digital marketing channels, and customer segmentation</li><li>Introduces the sales cycle and how to refine and measure sales performance</li><li>Explains metrics for evaluating brand, marketing, and sales effectiveness</li><li>Part of the 10-course Goldman Sachs 10,000 Women collection on practical business fundamentals</li></ul><p>The course is free to audit. Learners who complete all ten courses in the collection are invited into the 10,000 Women alumni community.</p>