<p>Fundamentals of Sales and Marketing is a free online course from Goldman Sachs on Coursera, part of the 10,000 Women collection. It shows how to build a brand, set marketing goals, run a sales process, and use analytics to measure business growth.</p><ul><li>Self-paced online course with one module and roughly four hours of content</li><li>Covers marketing strategy, brand building, digital marketing channels, and customer segmentation</li><li>Introduces the sales cycle and how to refine and measure sales performance</li><li>Explains metrics for evaluating brand, marketing, and sales effectiveness</li><li>Part of the 10-course Goldman Sachs 10,000 Women collection on practical business fundamentals</li></ul><p>The course is entirely free for all participants, and no certificate is awarded. Eligible participants who complete all ten courses in the collection are invited into the 10,000 Women alumni community.</p>