<p>Fundamentals of Digital Marketing is a free, self-paced online course by Google, delivered on Google Skillshop. It covers the core disciplines of digital marketing, from building a strategy and understanding customers to content creation, search, social media, email, video, and the use of analytics and AI tools.</p><ul><li>Estimated workload: around 40 hours across 17 modules</li><li>Cost: free; no fee to enrol or earn the award</li><li>Outcome: Google Skillshop award on completing the modules and passing the final assessment; shareable to LinkedIn and a Skillshop profile</li><li>Level: beginner; no prior experience required</li><li>Eligibility: open to anyone with a Google account</li></ul><p>Learners sign in on Skillshop and progress through the modules at their own pace.</p>