<p>Content Marketing Certification is a free, self-paced online course from HubSpot Academy. It covers how to plan and produce content that drives organic reach, apply SEO tactics to grow traffic, and build a sustainable content strategy that supports business goals.</p><ul><li>Estimated workload: around 8.5 hours (14 lessons, 54 videos, 11 quizzes)</li><li>Cost: free; no fee to enrol or earn the certification</li><li>Outcome: HubSpot Content Marketing Certification on passing the assessments; shareable on a LinkedIn profile</li><li>Covers: SEO, content strategy, content creation, goal setting and performance measurement</li><li>Eligibility: open to anyone; a free HubSpot Academy account is required</li></ul><p>Learners sign up on HubSpot Academy and work through the lessons at their own pace.</p>