<p>BUS203 is a free, self-paced online course from Saylor Academy that introduces the marketing process and the decisions organisations make to sell products and services. Topics span segmentation and targeting, consumer research, product and pricing, distribution and promotion, marketing campaigns, and social media marketing.</p><ul><li>Estimated workload: 30 hours across the course</li><li>Cost: free, including all materials and the final exam</li><li>Outcome: free certificate of completion on passing the final exam (70% or higher)</li><li>Eligibility: open to anyone; no prerequisites or application required</li><li>Credential: CEUs: 3.0, with college credit recommended</li></ul><p>Learners enrol directly on the Saylor Academy platform and work through the units at their own pace.</p>