<p>Introduction to Marketing is a self-paced online course from the University of Pennsylvania (Wharton School) on Coursera, taught by three senior faculty from Wharton's marketing department. The course covers three core topics in customer loyalty: branding, customer centricity, and go-to-market strategies. It sits within the Wharton Business Foundations Specialization and earns a shareable Coursera career certificate on completion.</p><ul><li>Five modules covering brand equity, customer centricity, go-to-market strategies, brand communications, and applied marketing</li><li>Approximately 13 hours of content with 9 assignments</li><li>Self-paced and fully online with a flexible schedule</li><li>Free to audit; certificate available via Coursera's subscription (financial aid available)</li><li>Taught in English with subtitles in 23 languages</li></ul><p>Learners enrol directly on Coursera and can continue into the Business Foundations Capstone after completing the course.</p>